Consulting Vision
RELEASE LISTGovern performance · PLANNED FORMAT: Google Sheet + Looker Studio layout

Marketing KPI Cockpit

A reporting layout that forces decisions.

Decision

Which metric triggers a decision – and which one leaves the report.

In development – no access yet

JOIN THE RELEASE LIST ↓

Product concept: Concept view of the planned tool. The file is still being built.

PLANNED PRODUCT · Planned:

The controlling setup from our mandates: a metric tree from revenue down to campaign, monthly and weekly views, comment logic and decision cadence. No vanity metrics.

Planned components

  • Metric tree from revenue to channel(planned)
  • Monthly, weekly and campaign views(planned)
  • Target corridors and alert thresholds(planned)
  • Comment and decision logic(planned)
  • Board-ready one-page reporting(planned)

Who it's for

  • — CEOs who stopped reading marketing reports
  • — Marketing leads under proof pressure
  • — Companies with multiple channels and vendors

Use it when

When reports exist but no longer trigger decisions.

Don't use it when

When data sources aren't cleanly joined yet.

The decision this tool clarifies

Every number in the report has a consequence — otherwise it is not in it.

The template is enough when …

  • — You have access to reports, contracts and goal definitions.
  • — You can run a factual clarification call yourselves.
  • — It concerns one vendor, not the whole setup.

Marketing leadership makes sense when …

  • — Several vendors run in parallel and nobody owns the interfaces.
  • — Reporting shows activity but no outcome ownership.
  • — The same pattern repeats after every switch.
PLACE YOUR REPORTING IN THE FIT CHECK →

Related tools

All tools →

Every tool is a neutralised method template. It contains no client data, no confidential figures and no customer names.