Consulting Vision
RELEASE LISTPlan & invest · PLANNED FORMAT: Notion + Google Docs + PDF

90-Day Marketing Plan (Template)

The plan your leadership team will actually read.

Decision

Which three levers matter for the next 90 days – and who owns them.

In development – no access yet

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Product concept: Concept view of the planned tool. The file is still being built.

PLANNED PRODUCT · Planned:

A fill-in template for the first 90 days: diagnosis, priorities, ownership and milestones on one page. Not a campaign calendar — a steering document with targets and decision points.

Planned components

  • One-pager: current state, bottleneck, target picture(planned)
  • Phase grid 0–30 / 31–60 / 61–90 days(planned)
  • Ownership per initiative (internal / agency / external)(planned)
  • Milestone and stop criteria(planned)
  • Review cadence with fixed metrics(planned)

Who it's for

  • — Founders and CEOs without a full-time CMO
  • — New marketing leads in their first weeks
  • — Companies before or after an agency switch

Use it when

At the start of an engagement, after a leadership change or before quarterly planning.

Don't use it when

While the bottleneck question is still open – diagnose first.

The decision this tool clarifies

Once filled in, you know which three levers matter for the next 90 days — and who owns them.

The template is enough when …

  • — CAC, close rate and contribution margin are reliably known.
  • — Someone internally can defend the budget.
  • — Planning covers one business model, not five in parallel.

Marketing leadership makes sense when …

  • — The plan doesn't survive the first question from the board or bank.
  • — Budget shifts every quarter without anyone actually deciding.
  • — You're told to invest but don't know which lever pays off first.
SHARPEN PRIORITIES IN THE FIT CHECK →

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Every tool is a neutralised method template. It contains no client data, no confidential figures and no customer names.