DECISION LAB · TOOLS
Tools that turn marketing activity into clear decisions.
Inspect our operating logic before you talk to us: where revenue is lost, which investment holds up and who owns the decision.
VIEW THE TOOLS ↓Evidence bottlenecks
Number logic instead of opinion, with traceable assumptions.
Assess partners and budgets
Criteria instead of gut feel or activity-only reporting.
Clarify ownership
Owners and decision rights instead of alignment loops.
Open to inspect
Three neutralised method excerpts – without a form and without client data.
Govern performance
Agency Scorecard
Keep, tighten or replace the agency.
OPEN PREVIEWVIEW THE METHOD →Diagnose growth
Revenue Leakage Workbook
Which zone leaks the most revenue – quantified in euro.
OPEN PREVIEWVIEW THE METHOD →Org & ownership
Marketing Org & RACI Blueprint
Who owns which marketing decision.
OPEN PREVIEWVIEW THE METHOD →
More tools
These six tools are being built next. Open a product page to register for a one-time release update.
Plan & invest
90-Day Marketing Plan (Template)
Which three levers matter for the next 90 days – and who owns them.
RELEASE LISTDETAILS & JOIN RELEASE LIST →Diagnose growth
Funnel Audit Checklist
Which funnel stage is actually losing your budget.
RELEASE LISTDETAILS & JOIN RELEASE LIST →Plan & invest
Marketing Budget Calculator
Which budget your revenue target actually supports.
RELEASE LISTDETAILS & JOIN RELEASE LIST →Diagnose growth
Lead Quality Framework
Which lead qualifies – and which one gets disqualified.
RELEASE LISTDETAILS & JOIN RELEASE LIST →Govern performance
Marketing KPI Cockpit
Which metric triggers a decision – and which one leaves the report.
RELEASE LISTDETAILS & JOIN RELEASE LIST →Plan & invest
CMO Cost Comparison Model
Hire in-house, brief an agency or bring in external marketing leadership.
RELEASE LISTDETAILS & JOIN RELEASE LIST →
Every tool is a neutralised method template. It contains no client data, confidential figures or customer names.
DECISION LAB · TOOLS
The tool clarifies the decision. Leadership makes sure it gets executed.
The leadership-fit check shows in 90 seconds whether Diagnostic, Fractional CMO or Embedded CMO fits.