Revenue Leakage Workbook
The diagnostic that shows where revenue disappears between systems.
Decision
Which zone leaks the most revenue – quantified in euro.
Preview – no file / no download
Neutralised method view
Neutralised example view – no original client data, no downloadable file.
SIX LEAKAGE ZONES
| Zone | Signal | Check question | Prio |
|---|---|---|---|
| Traffic | CPC rising, quality falling | Which source delivers revenue, not clicks? | 3 |
| Offer | Offer only compared on price | Why would anyone pay more? | 1 |
| Funnel | Form drop-off above benchmark | Which field breaks the flow? | 1 |
| Sales | Response time above 24h | How fast is a lead touched? | 2 |
| Retention | Repeat rate unknown | What does a lost account cost? | 2 |
| Leadership | No owner per metric | Who decides when the number tips? | 1 |
A guided workbook across six leakage zones: traffic, offer, funnel, sales, retention and leadership. With calculation sheets that put a euro figure on each leak.
What's inside
- Six leakage zones with diagnostic questions
- Calculation sheets: loss in euro per zone
- Prioritisation by recovery potential
- Action sheet with clear ownership
- Before/after tracking across 90 days
Who it's for
- — Companies with stable traffic but falling margin
- — CEOs ahead of major budget decisions
- — Teams after several failed optimisation rounds
Use it when
When traffic is stable, margin is falling and nobody can say where the money goes.
Don't use it when
When there is no access to sales and retention data.
The decision this tool clarifies
You quantify your biggest growth blocker in euro instead of guessing it.
The template is enough when …
- — You have clean numbers from analytics, CRM and sales in one place.
- — One person can spend two to three days on the diagnosis.
- — You can turn a finding into an action yourselves.
Marketing leadership makes sense when …
- — Every department reads the same number differently and nobody decides.
- — The diagnosis surfaces several bottlenecks at once – with no clear order.
- — The root cause sits in the offer, sales or leadership, not in the channel.
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Every tool is a neutralised method template. It contains no client data, no confidential figures and no customer names.