CMO Cost Comparison Model
In-house CMO, agency, freelancer or fractional — calculated.
Decision
Hire in-house, brief an agency or bring in external marketing leadership.
In development – no access yet
Product concept: Concept view of the planned tool. The file is still being built.
PLANNED PRODUCT · Planned:
A comparison model with true employer cost, ramp-up time, risk and cost of vacancy. So the hiring decision is not anchored to gross salary.
Planned components
- Full-cost calculation for an in-house CMO(planned)
- Comparison: agency / freelancer / fractional / CMO-as-a-Service(planned)
- Ramp-up and vacancy cost(planned)
- Break-even in months(planned)
- Decision matrix by company stage(planned)
Who it's for
- — CEOs about to hire a CMO
- — Shareholders and advisory boards
- — Companies between €2M and €50M revenue
Use it when
Ahead of a hiring decision about marketing leadership.
Don't use it when
When the role itself isn't defined yet.
The decision this tool clarifies
You see exactly at which point each form of marketing leadership pays off.
The template is enough when …
- — CAC, close rate and contribution margin are reliably known.
- — Someone internally can defend the budget.
- — Planning covers one business model, not five in parallel.
Marketing leadership makes sense when …
- — The plan doesn't survive the first question from the board or bank.
- — Budget shifts every quarter without anyone actually deciding.
- — You're told to invest but don't know which lever pays off first.
Related tools
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Decision
Which three levers matter for the next 90 days – and who owns them.
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Decision
Which budget your revenue target actually supports.
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Decision
Which funnel stage is actually losing your budget.
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Every tool is a neutralised method template. It contains no client data, no confidential figures and no customer names.