Consulting Vision
RELEASE LISTPlan & invest · PLANNED FORMAT: Google Sheet + Excel

Marketing Budget Calculator

Derive budget from revenue target and CAC — not from gut feel.

Decision

Which budget your revenue target actually supports.

In development – no access yet

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Product concept: Concept view of the planned tool. The file is still being built.

PLANNED PRODUCT · Planned:

A model that turns revenue target, contribution margin, close rate and CAC into a defensible marketing budget. Includes conservative, realistic and aggressive scenarios.

Planned components

  • Budget model based on CAC and revenue target(planned)
  • Three scenarios with sensitivity analysis(planned)
  • Split logic: paid, content, tooling, leadership(planned)
  • Break-even calculation per channel(planned)
  • Annotated worked example(planned)

Who it's for

  • — CEOs during annual planning
  • — CFOs who need to sanity-check marketing spend
  • — Companies between €1M and €30M revenue

Use it when

During annual or quarterly planning and ahead of budget approvals.

Don't use it when

When CAC and close rate are pure guesses.

The decision this tool clarifies

Every budget number becomes defensible — in front of your board, bank or shareholders.

The template is enough when …

  • — CAC, close rate and contribution margin are reliably known.
  • — Someone internally can defend the budget.
  • — Planning covers one business model, not five in parallel.

Marketing leadership makes sense when …

  • — The plan doesn't survive the first question from the board or bank.
  • — Budget shifts every quarter without anyone actually deciding.
  • — You're told to invest but don't know which lever pays off first.
TEST YOUR BUDGET CALL IN THE FIT CHECK →

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Every tool is a neutralised method template. It contains no client data, no confidential figures and no customer names.