Marketing Org & RACI Blueprint
Roles, cadence and ownership for a team that delivers without you.
Decision
Who owns which marketing decision.
Preview – no file / no download
Neutralised method view
Neutralised example view – no original client data, no downloadable file.
RACI EXAMPLE MATRIX
| Decision | Leadership | Marketing | Agency | Sales |
|---|---|---|---|---|
| Approve annual budget | A | R | I | C |
| Decide channel mix | C | A | R | I |
| Change positioning | A | R | C | C |
| Sign off a campaign | I | A | R | C |
| Define a qualified lead | I | R | I | A |
| Renew agency contract | A | R | - | C |
R = responsible · A = accountable · C = consulted · I = informed
A blueprint for mid-market marketing organisations: role profiles, RACI matrix, meeting cadence and escalation paths — including the interface to agencies and freelancers.
What's inside
- Role profiles from generalist to CMO
- RACI matrix for 20 core processes
- Meeting and reporting cadence
- Interfaces to agencies and freelancers
- Growth path by company size
Who it's for
- — Companies with 2–15 marketing employees
- — CEOs acting as de-facto marketing leads
- — Teams with unclear ownership
Use it when
When the team grows and ownership only lives in informal Slack threads.
Don't use it when
When the team is one person – then prioritisation matters, not RACI.
The decision this tool clarifies
Every core marketing decision has exactly one owner.
The template is enough when …
- — Roles are staffed, just loosely described.
- — Leadership can genuinely hand over decision rights.
- — You need structure, not new hires.
Marketing leadership makes sense when …
- — The CEO is still the de-facto marketing lead.
- — Decisions travel through Slack instead of defined roles.
- — The team grows faster than the leadership structure.
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