ABOUT
Marketing leadership is not channel work.
Dominik Chmielnicki, founder. Ex-Google, €50M+ paid-media responsibility, 300+ campaigns led operationally — today Fractional CMO for DACH SMEs between €1.5M and €15M revenue.
- Ex-Google — performance & growth
- €50M+ paid-media responsibility
- 300+ campaigns led operationally
- Focus: DACH SMEs, €1.5M – €15M revenue
Principles.
01
Lead through decisions.
Not along tools, reports or slides. An engagement is measured against decisions — not activity.
02
Steer what exists — don't replace it.
Team and existing partners are led. Replacements only happen when fit or performance is objectively off.
03
The exit is the measure of success.
The engagement has an end. System, roles and rhythm stay — even without us.
04
Honest no-fit decisions.
If an engagement won't work for the client, we say so — before the signature, not after month three.
Dominik Chmielnicki · founder
WHO LEADS
Decisions come from one person — not from an account team.
Dominik Chmielnicki. Ex-Google, more than €50M in media budget under responsibility, 300+ campaigns led hands-on. The situations matter more than the titles.
Cutting budget while the channel still looks good.
When frequency and payback turn before the report shows it — and the call still has to be justified.
Assessing agency performance without dismantling the team.
Clear criteria, open conversations, necessary switches — but only when the data supports them.
Taking marketing off the CEO's desk.
Defining decision rights, setting escalation limits, handing over ownership without giving up control.