FRACTIONAL CMO + LED EXECUTION · DACH
We lead marketing. And build what is missing.
An external CMO runs team, agencies and budget. A led pod builds what is missing.
- Ex-Google
- €50M+ media budget under responsibility
- 300+ campaigns
Result before contact details · honest no-fit recommendation
Team, agency or delivery pod and budget converge on one accountable CMO and turn into shop and CRO, paid scale, creative system, search and AI, CRM and automation.
DOMINIK CHMIELNICKI · FRACTIONAL CMO · CONSULTING VISION
Advice alone solves nothing.
We lead. We build. We hand over.
- 01DECISION
- 02EXECUTION
- 03HANDOVER
SELF-RECOGNITION
Everything runs. And everything still lands on your desk.
- Agency report
- Slack approval
- Ads budget
- Content plan
- CRM number
Leadership
Bottleneck
What CEOs in this situation typically describe
„I pay a team and agencies, yet I still decide every important marketing point myself."
„We have more reports than clarity about what gets stopped or scaled next week."
„Everyone optimises their channel. Nobody owns the business outcome."
DONE-FOR-YOU · MODULE SYSTEM
One CMO mandate. Seven activatable execution modules.
Not seven retainers. We activate only what the evidenced bottleneck requires, and we own leadership and sign-off.
Scroll sideways · 07 modules
Scope and capacity per module are fixed in the mandate. External production, media and tool costs are stated separately.
EVIDENCE FILE · CODE NATURA
One engagement, openly documented — including the limits of the claim.
BEFORE
Marketing ran across several partners without a shared target picture. Decisions went through the CEO.
DECISIONS
Repositioning and sharpening the offer core, consolidating the funnel, introducing a weekly decision and KPI rhythm.
TRAJECTORY
- Timeframe
- < 12 months
- Engagement
- Fractional CMO
Ownership
Priorities and budget steering with the CMO engagement, target frame with the CEO, execution with team and partners.
System left behind
Prioritisation logic, KPI rhythm and documented decision paths — continued internally after the engagement.
Attribution limit: the revenue curve is the company's real trajectory during the engagement. It is not attributable to Consulting Vision alone — product, market and team contributed.
Read the full case →RESPONSIBILITY GAP
Specialists are not the problem. Missing leadership is.
Agency, in-house, freelancers and AI deliver parts. Consulting Vision owns the whole.
NO CROSS-CHANNEL OWNER
CMO OWNER
BUSINESS OUTCOME
AGENCY
ADS
FREELANCER
CONTENT
IN-HOUSE
SHOP
AI STACK
DATA
NO CROSS-CHANNEL OWNER
CMO OWNER
BUSINESS OUTCOME
Four specialists. One accountability for results.
MANDATE DEPTH & INVESTMENT FRAME
The package does not decide. The evidenced bottleneck does.
The diagnosis determines how deep we go in.
01
DIAGNOSTIC
Evidence the bottleneck
3–4 weeks
€4,500–7,500 one-off
02
FRACTIONAL CMO
Take over leadership
6–12 months
€8,000–12,000 / month
03
EMBEDDED CMO
Build the marketing function
9–18 months
€15,000–25,000 / month
Media, production and tool budgets sit outside the fee and are stated separately depending on scope.
DELIVERY CONTRACT
Four roles. One accountable owner.
Who decides, who delivers, who signs off — in writing, before the mandate starts.
Leadership
- Goal
- Total budget
- Red lines
Consulting Vision
- Diagnosis and priority
- Budget corridors and standards
- KPI, stop/scale
- Sign-off
CV delivery pod
- Design and build
- Production and campaigns
- SEO, tracking, automation
- depending on the active module
Your side
- Access
- Product and domain knowledge
- Approvals and data
- Fast decisions
Accounts · Data · Creatives · Documentation · Learnings→ stay with the company
No “all inclusive” claim: scope and capacity are written down, external production, media and tool costs are stated separately.
WHO LEADS
Decisions come from one person — not an account team.
Dominik Chmielnicki. Ex-Google, more than €50M media budget under responsibility, 300+ campaigns led. Decisions follow principles, not channel habit.
- 01Decision before activity
- 02Ownership before channel optimisation
- 03Handover before dependency
FIT
Before you start the check: is this even a fit?
For DACH companies from €1.5M revenue with an existing team or agencies.
A fit when
- A team, agencies or specialists already exist.
- Priority and sequence are unclear.
- Nobody owns the outcome across channels.
- There is no fixed decision rhythm.
Not a fit when
- You are looking for a pure channel retainer without leadership or outcome ownership.
- Neither internally nor through a delivery pod should execution capacity exist.
- Data, accounts or decision rights stay closed.
- Guaranteed instant results are expected.
Common questions
Do you replace our team or agency?
No. We lead both. A switch only happens when performance or fit objectively does not hold.
Who decides and who executes?
Goal, budget frame and red lines stay with leadership. Prioritisation, stop/scale calls and sign-off sit with us inside those limits. Execution runs through your team, your partners or a delivery pod we lead — depending on what the mandate activates.
Diagnostic, Fractional or Embedded?
The Diagnostic clarifies the bottleneck in 3 to 4 weeks. Fractional leads an existing team and agencies over 6 to 12 months. Embedded takes over the whole marketing function on an interim basis.
How fast does the first solid plan exist?
The 90-Day Growth Map is created in week 4. First stop decisions already happen in week 2.
Which access and internal capacity are required?
Access to data, accounts and reporting, a decision mandate inside defined limits, and delivery capacity — internal, through partners or through a delivery pod we lead.
Do you actually execute yourselves?
Yes, for the activated modules. We deliver directly or through a delivery pod we lead. Scope and capacity are written down; external media, production and tool costs are stated separately.
Clarify in 90 seconds which marketing role you're actually missing.
Seven questions. The result appears immediately — contact details are optional and come afterwards.
We don't guarantee an outcome. We guarantee an honest assessment — including a no-fit.
Archive evidence · historic direct-response ads
METHOD
None of this is new. The best direct-response systems were simply forgotten.
The e-book shows the principles we prioritise by — it is published in German. The tools show what they look like day to day.
Individual tools