CMO ENGAGEMENT
Marketing leadership as an engagement. Not a retainer.
We take over marketing leadership as an interim or fractional CMO — priorities, budget, team and partners with one accountable owner. Until the system runs without us.
What we take over.
- Priorities: a few high-impact levers — not activity lists.
- Leadership: weekly decision rhythm with clear KPI owners.
- Steering: team and agencies aligned on the same target picture.
- Handover: a documented system that carries on after we leave.
Who does what.
- We do not automatically replace your team or specialists. We take over priorities, budget, KPI ownership and lead the execution.
- Where critical gaps exist, we make sure the right specialists deliver — internally, externally, or added on purpose.
- No interchangeable channel retainer, no slide deck without an owner, no agency swap for the sake of it.
OWNERSHIP
No black box. No lock-in. No disempowerment of leadership.
AccountsDataCRMCreativesDocumentationLearnings→ stay with the company
Goal & budget frame
- Leadership:
- decides
- Consulting Vision:
- advises
- Team / agency:
- informed
Prioritisation
- Leadership:
- sets the approval frame
- Consulting Vision:
- decides
- Team / agency:
- executes
Stop / scale
- Leadership:
- defines escalation limits
- Consulting Vision:
- decides within the limits
- Team / agency:
- provides data
Handover
- Leadership:
- takes over
- Consulting Vision:
- documents
- Team / agency:
- gets enabled
- Goal, budget frame and red lines stay with leadership.
- Exit and handover are defined from day 1, not at the end of the engagement.
How the engagement starts.
Every engagement starts with the Diagnostic. Based on it we decide together on Fractional or Embedded.